Putting serious money into ads but still falling short?
At this level, performance marketing isn’t just about running campaigns — it’s about precise targeting, constant optimization, and strategies built to scale. That’s where we come in.
Drive More Conversions with Meta Ads Services
When your business needs to get in front of the right people at the right time, Meta Ads can do a lot of the heavy lifting. Whether you’re aiming to reach new audiences on Instagram or reconnect with warm prospects through Facebook retargeting, the power of Meta’s platforms lies in their ability to connect businesses with the right people in a relevant and timely way.
At GC Paid Media, we help businesses run paid media campaigns that are strategic, targeted, and built for performance. Meta’s ecosystem includes Facebook, Instagram, Messenger, and WhatsApp. Each platform provides powerful opportunities to connect with users at different stages in their journey. We help you harness these tools with clear campaign objectives that match your business goals.
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Why Choose Meta Ads for Your Business
Meta Ads do more than generate views. They drive real results by getting your message in front of people who are actively looking for what you offer. In today’s digital landscape, people aren’t just scrolling. They’re shopping, messaging, learning, and making decisions on these platforms every day.
Why Meta Ads work so well
- Access to billions of users across Facebook, Instagram, Messenger, and WhatsApp
- Flexible ad formats including images, videos, story ads, and carousels
- Direct contact with individuals through Messenger or WhatsApp
- Advanced audience targeting with filters based on location, behaviour, interests, and demographics
For example, if you run a fitness studio in Toronto, you can specifically target people aged 25 to 45 who live in your local area and have shown interest in health and wellness. This means your ad spend is working harder by reaching only the people most likely to engage with your business.
what you get
The success of a Meta Ads campaign lies in smart audience targeting. At GC Paid Media, we don’t rely solely on basic demographic data. We dig deeper using behavioural tracking and engagement patterns to build profiles of users who align with your highest-value audiences.
We also leverage lookalike audiences, which allow us to target new users who resemble your current customers. This lets your reach grow without relying on cold traffic that may not convert.
By building segmented campaigns tailored to different groups, we ensure real connections that reduce waste and improve outcomes. Your audience sees ads that feel relevant and personal, increasing the chance of interaction.
Strong creative is essential to Meta Ads success. A beautiful, well-timed asset can stop the scroll and drive real action. But it needs to be the right format, tone, and message for the platform it’s on.
At GC Paid Media, we develop ad creatives that match each platform’s strength. Whether it’s a video, a carousel, or a static image, we create with user intent in mind. Our process includes A/B testing multiple versions to determine what visuals and language best connect with your audience.
We don’t guess. We use real data to understand what drives clicks and conversions. And then we refine it.
Most website visitors don’t convert on the first visit. We use Meta’s retargeting tools to bring them back. If someone browses a product page, adds to cart, or watches a video ad but doesn’t convert, we create a follow-up ad that speaks to exactly where they left off.
Common retargeting strategies include:
- Visual reminders of previously viewed items
- Promo or discount offers to spark urgency
- Messenger-based prompts for one-on-one conversations
- Scrollable carousels for product recall
By focusing on users who have already shown intent, these campaigns often lead to faster and more efficient conversions.
Every campaign we launch is tracked with precision to provide full visibility into performance. We implement the Meta Pixel from the start, allowing us to collect behaviour data, monitor engagement, and track conversion events.
We look beyond vanity metrics. With data on cost per lead, click-through rate, conversion percentage, and more, we adjust campaigns based on facts, not assumptions.
We continue to test, refine, and scale your campaign using real engagement signals. You receive clear reports with meaningful insights so you always know how your media dollars are working for you.
Start Building Your Strategy Now
Every aspect of your Meta Ads strategy needs care and precision to generate results. That’s where we come in. At GC Paid Media, we provide Meta Ads services customized to help small and growing businesses connect with their ideal audience and convert them into loyal customers.
By combining strong creative, data-driven targeting, real-time tracking, and ongoing optimisation, we lay the groundwork for success. Don’t wait to grow your audience and increase your revenue. Meta Ads services from GC Paid Media are built to get results fast. Get in touch now and let’s launch your strategy today.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about Meta Ads
Looking to learn more about Meta Ads for your business? Browse our FAQs:
Meta Ads are paid advertisements that run across Facebook, Instagram, Messenger, and Audience Network. They allow you to target highly specific audiences based on demographics, interests, and behaviors.
Meta Ads offer precise targeting, flexible budgets, and advanced tracking. They’re ideal for reaching new customers, retargeting existing ones, and driving conversions at scale.
You can run campaigns for brand awareness, traffic, lead generation, engagement, sales, and retargeting depending on your business goals.
Key metrics include reach, engagement, CTR (click-through rate), CPC (cost per click), conversions, ROAS (return on ad spend), and customer acquisition cost.
A Meta Ads audit reviews your account structure, audience targeting, ad creatives, bidding strategy, placements, and tracking setup to identify wasted spend and opportunities for improvement.
Budgets vary based on industry and goals. The key is consistent testing and scaling investing enough to gather meaningful data while optimizing for ROI.
Tracking is done using the Meta Pixel (or Conversions API). It shows how users interact with your website after clicking an ad, helping you optimize campaigns based on real behavior.
Some campaigns (like retargeting) can deliver results quickly, while prospecting campaigns may take a few weeks to optimize. Performance depends on goals, budget, and audience size.
