The Escape Effect offers the most immersive Orlando escape rooms that you’ve ever experienced. The best value, the most advanced tech, or the longest escape room anywhere in Florida.

Objective: Increase daily games bookings via website, calls and FB.

CHALLENGES

• Very high Cost/conv. leading to negative return on ad spend.
• Spending ~30K USD/month just on google ads but unable to manage it efficiently.
• Poor conversion rate.
• Not able to sell out all game slots everyday.

APPROACH

• Restructured campaign, launched Pmax, discount, location and competitors campaigns for catching user at every level of booking journey.
• Keyword Research and Optimization: Identified and targeted relevant keywords with high search volume and conversion potential. Used negative keyword targeting to reduce waste on ad spend.
• Landing Page Optimization: Ensured landing pages were optimized for conversions, providing a seamless user experience.
• Conversion Tracking: Set up accurate conversion tracking to measure campaign effectiveness.
• Continuously monitored and adjusted campaigns for optimal performance.

RESULTS

• Increased bookings while reducing budget by ~10K USD/month.
• Reduced cost/conv by 31% while increasing total booking by 124 with a 6K less spend when compared Q1 ‘23 to Q1 ‘24.
• Search impressing share was also increased by 20%.
• Sold out games on weekends