Yogabox is a leading yoga studio chain with 14 locations across California, Phoenix, and Denver. Yoga Box is a consistent yoga experience , they follow a methodology to improve your practice and provide that experience in a heated, lighted room with a state of the art sound system.
Objective: Increased Daily Free Trial Sign-Ups and Membership Growth for Multi-Location Yoga Studio Chain.
CHALLENGES
• Struggling to manage campaigns for multiple locations.
• Wasted ad spend.
• Existing campaign structure creating conflict among multiple locations.
• They were spending 8-10K/month but the impression share were poor..
APPROACH
• Location Targeting: Optimized campaigns to target potential customers near each studio location.
• Keyword Research and Optimization: Identified and targeted relevant keywords with high search
volume and conversion potential.
• Ad Copywriting: Crafted compelling ad copy that highlighted the studio’s unique selling points and
free trial offer.
• Continuously monitored and adjusted campaigns for optimal performance with A/B testing.
RESULTS
• Increased daily free trial sign-ups from an average of 50 to an average of 120+ across all locations.
• Monthly memberships grew by approximately 30%.
• The client's success fueled expansion plans, with 4 new locations planned for the year.
• To support the increased traffic and conversions, the client comfortably increased their ad spend to
$18,000 - $22,000 per month.
