Мarketing solutions

PPC Audit & Strategy

Struggling to find PPC experts who really understand your business and can actually drive long term results? Our world-class marketers would love to help your business thrive!

Running PPC campaigns but not seeing results?

We dig deep into your data to spot inefficiencies, restructure campaigns, and build a performance strategy that actually converts not just spends.

Maximise Your Ad Spend with PPC Audit and Strategy Services

If your paid ads are falling short or you’re struggling to track your spend, a PPC audit offers a clear path forward. Many businesses invest significant amounts in platforms like Google, Meta, and LinkedIn—but without a solid structure or data-driven approach, they’re leaving money on the table.

At GC Paid Media, we deliver PPC audit and strategy services with one goal in mind: unlocking performance by finding what works and fixing what doesn’t. Through hands-on analysis, we help you understand where your paid media stands today and how to move forward with focus and purpose.

What a PPC Audit Can Do for Your Business

A PPC audit is more than a technical check. It’s a strategic deep dive into which parts of your campaigns contribute to conversions—and which parts waste your budget. If your ad campaigns aren’t producing qualified leads or your cost per click is climbing, there’s likely a disconnect between your targeting, creative, and overall goals.

A strong PPC audit will:

  • Highlight spend inefficiencies
  • Flag outdated or underperforming ads
  • Evaluate keyword relevance and match types
  • Check ad and landing page alignment
  • Minimize the risk of future disapprovals

It’s like tuning up a car. You might be running the engine, but without a proper alignment, you’re burning more than you should. A properly executed audit helps you make small improvements that lead to major performance shifts.

How We Approach PPC Audit and Strategy

GC Paid Media believes every business goal is different. That’s why our approach to PPC audit and strategy services is anything but cookie-cutter. We begin with a transparent review of your performance data, settings, and spend. From there, we assess how current campaigns support the customer journey and where experience gaps are costing conversions.

We focus on:

  • Keyword grouping and negative keyword coverage
  • Relevance and consistency in ad messaging
  • Bid strategies and channel-specific budget splits
  • Location, device, and demographic targeting
  • Landing page usability and load times

Every recommendation we make connects back to a measurable goal. Campaigns that don’t convert are often suffering from friction—our job is to remove it and build scalable success.

Creating Success

Take Control of Your PPC Campaigns Today

If you’re spending without seeing results, the smartest move is to pause, audit, and realign. Many businesses are just a few smart changes away from meaningful improvement, and identifying those opportunities takes experience and precision.

GC Paid Media brings structure, speed, and strategic insight to every audit. We’re not here to oversell or overcomplicate—we simply deliver clear answers and focused actions that align with what you’re really trying to achieve.

If your campaigns are underperforming or heading into a seasonal push, now is the time to act. Don’t waste another dollar on guesswork. Book your PPC audit and strategy services today and take real steps toward more efficient, better-performing campaigns.

The proof is in the numbers

Why paid search Ads can bring in the numbers

38%

of growth rate in brand awareness for businesses that start doing Search Ads

100%

of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.

82%

of clicks on Search Ads are more likely to buy, making for better leads

FAQs about PPC Audit & Strategy

Looking to learn more about PPC Audit & Strategy for your business? Browse our FAQs:

A PPC audit is a deep dive into your existing campaigns to identify what’s working, what’s wasting money, and where opportunities exist. It covers keywords, ad copy, targeting, bidding, tracking, and overall account structure.

An audit shows you the gaps; a strategy tells you how to fix them. Without a clear strategy, insights don’t translate into action. Together, the audit + strategy ensure your campaigns are built for long-term ROI.

If you’re spending on ads but not seeing results, struggling with high CPCs, low conversions, or unclear reporting, an audit can uncover why and provide a roadmap for improvement.

We typically review Google Ads, Bing Ads, and other paid search/display platforms. Depending on your needs, we can also assess social platforms like Facebook and LinkedIn Ads.

Key areas include account structure, keyword targeting, negative keywords, ad relevance, landing pages, bidding strategies, tracking setup, and overall performance metrics.

Most audits take 1–2 weeks depending on account size and complexity. This ensures a detailed review and a clear, actionable strategy document.

Yes. Our audit includes quick wins for immediate impact as well as a long-term strategy to guide sustained growth.

You can implement the recommendations yourself, or partner with us to manage, optimize, and scale your campaigns for maximum ROI.

Drive more revenue for your company