Black Kite addresses cyber attacks, especially those via third parties, with the first global monitoring platform. They counters hackers’ methods, focusing on comprehensive cyber intelligence to improve the cyber ecosystem. Unlike others, it offers standards-based risk assessments across technical, financial, and compliance dimensions for a more holistic defense
Objective: Drive website traffic, relevant leads through form submission and create more brand awareness.
CHALLENGES
• Low and Irrelevant website traffic with lots of SPAM leads.
• Dissatisfied with Google.
• Have a potential of spending 50 k/month, but due to performance limitations, spending 15k.
APPROACH
• Re-structured the ads account according to Google’s best practices with Google Analytics
integration & conversion tracking for feeding automated bidding strategies.
• Launched Display Remarketing, Performance marketing & Competitor’s Search campaign with
custom audience; website visitors targeting.
• Implemented Recaptcha verification to reduce SPAM.
RESULTS
• Volume of leads improved significantly 50%
higher than previous performance.
• CPA reduced by 40% for Cyber Assessment leads.
• Traffic increased by 15.5K with similar spending
over 6 months bringing in 1.1K more conversions
on account level.
