Black Kite

Black Kite is a global leader in cyber-risk monitoring, offering the industry’s first comprehensive third-party cyber-intelligence platform. By mirroring hacker methodologies and providing standards-based assessments – across technical, financial and compliance risk – Black Kite equips organizations with a fully holistic view of their cybersecurity posture.

Black Kite partnered with our agency to increase high-quality website traffic, reduce spam inquiries, and scale their ad spend efficiently while building stronger brand visibility.

The Problem:

The objective was to drive relevant website traffic and generate qualified leads through the site’s form submissions. However, Black Kite faced several hurdles that restricted performance:

  • Low-quality and irrelevant traffic:
    Existing campaigns were attracting poor-fit visitors and generating a high volume of spam leads.

  • Underperforming Google Ads results:
    Black Kite lacked confidence in Google’s performance due to weak campaign structure and tracking issues.

  • Restricted ad spend due to inefficiency:
    Although the brand was ready to invest up to $50K per month, they were constrained to around $15K because the results did not justify scaling.

Solution:

  1. Full Account Restructure & Tracking Setup
    We rebuilt the Google Ads account using best practices, integrated Google Analytics properly, and established accurate conversion tracking—enabling automated bidding strategies to optimize effectively.

  2. High-Intent Campaign Rollout
    We launched a multi-layered campaign setup including:

    • Competitor Search Campaigns

    • Performance Max Marketing

    • Display Remarketing with custom audiences

    • Website visitor targeting

    This ensured coverage across both the upper and lower funnels.

  3. Spam Prevention With reCAPTCHA
    We implemented enhanced form security using reCAPTCHA to dramatically reduce bot and spam submissions.

Outcomes & Impact:

Major improvement in lead volume:

Qualified leads increased significantly—50% higher compared to previous performance.

Lower acquisition costs:

Cost per acquisition for Cyber Assessment leads dropped by 40%, improving efficiency across key campaigns.

Significant traffic growth:

Website traffic increased by 15.5K within six months while maintaining similar spend, resulting in 1.1K additional conversions at the account level.