Escape Effect

Escape Effect delivers one of the most immersive escape-room experiences in Orlando, offering the longest, most tech-advanced and best-value rooms anywhere in Florida. With a wide range of games and daily visitors, the brand wanted to consistently sell out time slots while improving profitability across their digital ads.

Escape Effect partnered with our agency to increase daily bookings through the website, phone inquiries and Facebook—while reducing the rising costs that were hurting ROAS.

The Problem:

The main goal was to boost daily game bookings and fill more slots consistently. However, several issues were limiting growth and profitability:

  • High acquisition costs causing negative ROAS:
    Cost per conversion had become extremely high, making campaigns unprofitable.

  • Overspending with poor efficiency:
    Despite spending ~$30K USD/month on Google Ads, campaign performance was weak and unmanaged.

  • Low conversion rate:
    Landing page experience, keyword targeting and campaign structure were not optimized for bookings.

  • Unsold game slots:
    Weekdays especially had low occupancy, leaving many game slots unfilled.

Solution:

  1. Full Campaign Restructure Across the Booking Journey
    We rebuilt the Google Ads account and introduced a complete funnel setup including:

    • Performance Max campaigns

    • Discount & promotional campaigns

    • Location-targeted campaigns

    • Competitor campaigns for capturing users comparing escape rooms

    This allowed us to reach players at every stage—from early research to last-minute booking.

  2. Keyword Optimization & Waste Reduction
    High-intent keywords were identified and optimized. Negative keywords were added to cut wasted spend on irrelevant searches.

  3. Landing Page Conversion Optimization
    We reviewed and improved landing pages to ensure a smooth, frictionless booking experience—helping increase onsite conversion rate.

  4. Accurate Conversion Tracking Setup
    Complete tracking was implemented across bookings, calls and form submissions, enabling precise measurement and smart bidding.

  5. Continuous Optimization & Monitoring
    Campaigns were monitored daily for bid strategy improvements, creative refreshes and performance adjustments.

Outcomes & Impact:

More bookings with lower ad spend:

Escape Effect increased total bookings even after reducing monthly budget by ~10K USD.

31% lower cost per conversion:

CPA dropped substantially, improving profitability across all campaigns.

124 more bookings with 6K less ad spend

Efficiency and volume improved simultaneously.

Higher visibility on search:

Search impression share improved by 20%, giving them stronger market presence.