Leading supplier of compliance identification products to Pharmaceutical and Medical Device manufacturers, or any other business that involves precision and quality control. Additionally, catered to a diverse range of sectors beyond life sciences, providing labeling solutions.
Objective: Drive quality website traffic and increase conversions.
CHALLENGES
• Business is heavily depended on calls as they mostly do custom labeling.
• Relevant website traffic was low.
• Low Ad rank and dissatisfied with google ads result wasting most of the ad spend.
• Change in company ownership affected their marketing strategies.
APPROACH
• Account structure changed according to the conversion goals. Launched conversion focused
search and shopping campaigns.
• Fixed conversion tracking for calls, form submission and online checkout.
• Search term optimization, negative keywords addition, location & audience optimization.
• Added customer list to improve conversion data input, launched display remarketing campaign.
RESULTS
• Quality of traffic improved significantly.
• Over 400% increase in conversions over 3 months with the same budget spend.
• With the increase in conversion week by week, cost per conversion was reduced significantly from $86.84 to $10.28.Thus, able to save on ad spend.
