GMP Labeling

GMP Labeling is a leading supplier of compliance identification products used by Pharmaceutical and Medical Device manufacturers, along with a wide range of industries requiring precision, traceability and quality control. Beyond life sciences, they support multiple sectors with reliable, regulation-ready labeling solutions.

GMP Labeling partnered with our agency to strengthen their digital presence, improve traffic quality, and increase conversions across calls, forms and online purchases.

The Problem:

The objective was to drive high-quality traffic from buyers actively searching for compliance labeling. However, several issues were limiting performance:

  • Heavy reliance on phone calls:
    With most orders requiring custom labeling, inbound calls were crucial—but tracking was incomplete, affecting bidding accuracy.

  • Low-quality website traffic:
    Campaigns were not reaching relevant industries or high-intent buyers, leading to poor engagement.

  • Low ad rank & wasted spend:
    Weak optimization and campaign structure resulted in low visibility and inefficient use of the Google Ads budget.

  • Business transition impact:
    A recent change in company ownership affected strategic consistency, further slowing marketing progress.

Solution:

  1. Conversion-Focused Campaign Structure
    We reorganized the Google Ads account around direct conversion goals and launched Search and Shopping campaigns specifically designed to capture intent-driven buyers.

  2. Accurate Conversion Tracking Setup
    Tracking was fully fixed and aligned to their actual sales process:

    • Phone calls

    • Form submissions

    • Online checkout purchases

    This provided clean data for automated bidding and optimization.

  3. Search Term & Audience Optimization
    We refined keywords, added necessary negative terms, optimized location targeting, and layered in audience segments to improve traffic quality.

  4. Customer List Integration & Remarketing
    Customer data was added to strengthen machine-learning signals, and a display remarketing campaign was launched to re-engage past visitors and warm leads.

Outcomes & Impact:

Significant improvement in traffic quality:

Campaigns began attracting buyers who were genuinely looking for compliance labeling solutions.

400% growth in conversions:

Over just three months, conversions increased by more than 400%, all without increasing the budget.

Drastic drop in cost per conversion:

CPA decreased from $86.84 to $10.28, leading to major savings while delivering more high-value leads.