Yogabox

Yogabox is a fast-growing yoga studio chain with 14 locations across California, Phoenix and Denver. The brand is known for its consistent methodology, heated and light-enhanced rooms, and immersive sound systems designed to elevate every session.

The Problem:

The goal was to significantly increase daily free-trial sign-ups and boost membership acquisition across all studio locations. However, Yogabox faced several operational and marketing obstacles:

  • Fragmented campaign management:
    Handling ads for 14 studios led to inconsistent performance and conflicting targeting between locations.

  • High ad spend with low return:
    Despite spending $8,000–$10,000 per month, their impression share remained poor and campaigns were not reaching enough potential customers.

  • Keyword competition & overlap:
    Multiple studio locations were competing against each other in search, driving up costs and reducing efficiency.

  • Scaling challenges:
    Without a unified structure and strategy, Yogabox couldn’t confidently increase spend or expand locations due to unpredictable campaign performance.

Solution:

  1. Location-Based Targeting
    We restructured campaigns by individual studio radius, ensuring ads only reached users within realistic travel distance and eliminating internal competition.

  2. Keyword Optimization
    High-intent keywords were identified, refined and grouped to maximize relevance and improve ad quality scores across all campaigns.

  3. Compelling Ad Messaging
    We rewrote the ad copy to spotlight Yogabox’s unique experience – heated rooms, curated methodology, immersive sound – and emphasized the Free Trial offer.

  4. Continuous Testing & Optimization
    A/B tests across headlines, landing pages, and bidding strategies allowed us to quickly identify winning variations and scale them across locations.

Outcomes & Impact:

Rapid growth in free trial sign-ups:

Daily free-trial sign-ups jumped from an average of 50 per day to 120+ per day across all studio locations.

Membership Expansion:

Improved funnel efficiency and trial conversion led to 30% growth in monthly memberships.

Support for business expansion:

The success of the campaigns enabled Yogabox to confidently plan four additional studio openings within the year.

Efficient scaling of ad spend:

With performance stabilized and ROI strong, Yogabox increased their ad budget to $18,000–$22,000 per month, comfortably supporting their growing customer base.